Activity is high in the mornings, with engagement tapering off after 3pm.
Here’s their summary in a nutshell: LINKEDINĪs LinkedIn targets a more specific and niche audience, it’s no surprise that activity is high around workdays. In Sprout Social’s new report, a study based on social engagement across over 25,000 Sprout Social customers, you’ll find optimum timings by social channel. With over 4 billion social media users across all these platforms there is no doubt that there is a growing opportunity for many businesses.ĭevelopments aside, there are a range of factors to consider when posting: your audience, your industry, what you’re selling, type of video content, length of content and of course, what social channels you are posting on. Take your pick from the last month alone: Instagram advertisers can now promote their organic branded content to another channel, TikTok is testing interest-based ads and YouTube is giving viewers more rights over recommended video content. In video, this is especially trickier with new features debuting across social platforms on a regular basis.
Is there really such thing as the best time to post on social media? Why does one post get more love than another?įor social media managers, working out the magical best time to post has long served as the holy grail.
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